DEMAND GENERATION
SMS (Short Message Service) serves as a cost-effective entry strategy for startup entrepreneurs due to its simplicity and widespread accessibility. Unlike more intricate marketing channels, SMS requires minimal investment in terms of technology and infrastructure.
Additionally, SMS campaigns allow for direct and personalized communication, fostering a stronger connection with potential customers. The low-cost nature of SMS enables startups to allocate resources efficiently, making it an attractive choice for those seeking an economical yet impactful way to establish their presence in the market.
